In 1989 Richard Appleby set about making a step change in the professional beauty market. Through diligence and an insatiable appetite for knowledge he championed the cause for all beauty industry professionals and put in place the necessary products and infrastructure to serve them specifically. The result is that we have a complete range of products formulated using quality ingredients, which have themselves been tried and tested over the course of time. Cruelty-free & Vegan-friendly.