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Our backroom and retail product information

affinageTo use knowledge, innovation,creativity and technology to create superior, safe and leading edge products in professional haircare. By creating products that guarantee the ultimate in performance while preserving  and enhancing the hair’s condition and vitality. Our commitment to excellence resulted in the creation of DATEM+, Diamond Activation Technology, potentially the most advanced hair colour on the world market. Affinage’s extensive product range of colours, highlighting systems, shampoos, conditioners, styling products, and permanent waves, has been embraced by salons and consumers across the globe, and is testament to Affinage’s commitment to the hairdressing industry.

KitokoThis luxurious range of in-salon and home care treatments combines nourishing botanical extracts with unique technology to reveal naturally beautiful, healthy looking hair.
Each Kitoko® product contains a unique botanical blend, expertly selected by our development chemists for their incredible rejuvenating and restorative qualities that specifically target your particular hair or scalp concern. Combined with our unique Electron Acceptor Technology® and ultra-gentle formulas, Kitoko® Advanced Hair Therapy will transform your hair with real, unrivalled results.

We are not the usual hair care company. Our 100% vegan- and cruelty free hair product range is developed out of love for our animal friends. They fill our lives with joy and laughter, and should not be part of a haircare product. By providing vegan high quality products, we make it easy for everyone to take a step towards a sustainable and friendlier world.

By choosing Maria Nila, you choose cruelty free and colour protecting hair care produced in Sweden. Our chemists develop our products with high quality ingredients that make a difference for salons, clients, animals and the environment.

We produce all of our products in Sweden. Carefully and passionately our developers and chemists choose every single ingredient that will be processed into a final product. We have product development, production and filling in our own production plant in Helsingborg, Sweden. We also have our own warehouse where our product want to be shipped to customers around the world.

We have safety and quality checks in every step of the production chain to assure that our products have the high quality every time. Driving and controlling the entire process from concept to product means we are able to guarantee healthy working conditions and the high quality of our ingredients and packaging.

Maria Nilas philosophy is to produce the best product possible without compromising the hairs’ health or the environment. Corporate Social Responsibilty (CSR) is important in everything we do. We want to take responisiblity and want our products and organization to make a positive impact on society.

When we develop new products it is important for us to always dig deep into the latest research to find the most healthy ingredients for the scalp, the animals and environment. None of our products has been tested on animals and we constantly strive to make all of our products 100 % vegan.

If you have any questions about our product development or how we work you are more than welcome to contact us!


The Kaeso ethos is to embody naturally derived ingredients with essential treatment formulas to deliver effective and luxurious professional products.

Kaeso’s unique formulations are made with the finest, natural ingredients to assure the highest quality skincare. Natural ingredients are a fundamental part of the formulas and have been from the start.  The formulation team at Kaeso source proven and effective botanical extracts and are committed to choosing ingredients that are renowned for their true benefits to the skin. Each product has been carefully designed to meet with Kaeso’s Innocence Criteria.  To meet this criteria all products must be free from Parabens, Sulphates, Propylene Glycol and Mineral Oil and then they are proudly stamped with the Kaeso Leaf of Approval.

Kaeso originated through a desire to create an effective beauty experience, with solutions for all skincare needs. The Kaeso collection meets all beauty treatment requirements, covering Beauty, Body, Manicure, Pedicure and Aromatherapy.  Backed by extensive research and innovation the development and expansion of Kaeso is carried out by industry experts that are highly trained within the beauty sector.

Kaeso offers an array of specialised treatments to address the individual preferences and skin’s changing needs. Within the extensive Kaeso product range, there is a fusion of natural products that maintain and restore your body, mind and well being and allow you to create a simple and personalised regime to achieve great results.

All but one of the Kaeso products are vegan and vegetarian-friendly. The Moisturising Soufflé Body Moisturiser contains Lanolin and Beeswax so this would not be suitable for vegans

In 1989 Richard Appleby set about making a step change in the professional beauty market. Through diligence and an insatiable appetite for knowledge he championed the cause for all beauty industry professionals and put in place the necessary products and infrastructure to serve them specifically. The result is that we have a complete range of products formulated using quality ingredients, which have themselves been tried and tested over the course of time. Cruelty-free & Vegan-friendly.

men-ü is a revolutionary line of high performance, ultra concentrate products – a little goes a long way! Concentrated formulae facilitate use of a high percentage of the finest ingredients and the secret is to get them to where they are needed without waste. The products fit neatly in the hand and into a man’s lifestyle, bathroom, sports or travel bag. The product range is also complemented with Italian shaving brushes.

The handy 100ml pucks, tubes & bottles with locking pumps provide 80-265 applications (dependent on the product), are less than 13cms high and provide accurate dosage. For the ultimate in compact, 15ml ‘buddy’ tubes (up to 30 applications) are available for the shave / facial products.

Dr.PAWPAW product range contains a wide range of great ingredients. Instead of telling you about all of them, we picked out the two we thought were extra special, so special that they are used in every single one of our products.

Carica Papaya (PAWPAW)

The nutrient-rich fruit is full of antioxidants, minerals and also contains vitamins C + B. It helps to aid skin repair, provides anti-inflammatory properties and adds moisture.

Aloe Barbadensis Leaf Juice

A desert plant with amazing abilities to absorb and restore moisture. It contains more than 200 different plant constituents that promote glowing, youthful looking skin and hair.

Retains and restores moisture to lips, skin and hair. ‘Bathes’ skin cells and helps promote skin regeneration. Helps minimise appearance of pore size. Excellent ingredient for skin cleansing and toning.

Dr.PAWPAW products are cruelty free and vegan-Friendly


Nubar, the LA-born nail company are completely eco friendly, free from formaldehyde, phthalates, toluene, carcinogens and are suitable for vegetarians and vegans alike. With followers including Eva Mendes, Cheryl Cole and Scarlett Johansson to name but a few, Nubar is fast becoming the “A” list polish of choice.

faby nails

FABY captures the essence of Italian style with its brilliant line of professional nail care products. With over 175 to date, each of FABY’s luxurious, richly-pigmented nail lacquers is the answer to every ‘nailophile’s’ dreams!.

But FABY offers more than just a pretty manicure; wearing FABY is a true colour experience. With shades that are inspired by themes like Italian culture, literature, cinema and fairytales, FABY nail lacquers are an expression of personal style that encourage you to make a statement and live “La Bella Vita” (“The Beautiful Life”)

FABY’s chip resistant, long lasting professional formulas are based on the latest research and technology and made of the finest ingredients that are free of formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor and other harsh, unnecessary additives.

FABY products are Cruelty free, vegan and not tested on animals. With the perfect balance of rich pigment and speedy drying times, FABY truly may be the elusive unicorn of nail beauty.

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